White Performances / Positive Affirmations

Year: 2010
Type: series of 4 videos

Everything I eat turns to health, beauty and love, video, 3’48”
I can create positive change, video, 2’30”
I trust in the process of life, video, 3’15”
I love myself for who I am, video, 3’10”

In White Performancse / Positive Affirmations series I use a feminist critical approach to highlight the absurdity of the constant quest for happiness and perfection. Repetitive statements that can be heard and read are parody to the power of suggestive thoughts from a popular self-help culture that creates an illusion of possible control over one’s own life and encourages obsessive engagement with oneself, with their own image, health and happiness. Mantras are accompanied by repetitive gestures, which represent small domestic tasks, which society (still) attaches to women, in which they are supposed to find self-fulfillment and personal satisfaction.